PROMOTIONS
Idealist Gifts is promoted every holiday to major media markets and indy media via press releases focused on holiday themes.
Internet promotions include e-mail releases to subscriber lists, blogging, and listserve releases.
Additional promotions take place to environmental and health nonprofits, trade associations, green corporate offices, and activist organizations.
Here is a summary of promotions undertaken on every major holiday:
E-mailed to Idealist Gifts’ permission-based list of 5,000 socially conscious individuals
Posts on over 200 niche targeted listserves, blogs and e-zines selected for their size, activity level, and use by socially conscious people
Listings in 20 selected cities on Craigslist, Backpage, and other free advertising sites
Special spaces in MySpace, Friendster, and other social networking sites
Search engine optimized web site (submission to 50 search engines, keyword customization, etc.)
Comments with link to site posted on dozens of online news articles in major media markets
Press release to major media markets, trade publications, chambers of commerce, conservation nonprofits, green business associations, socially responsible business networks, and more.